Toy Color

Toy Color, a brand under the umbrella of Pasuto Srl, is synonymous with quality children’s art supplies that spark creativity and imagination. Available here at Greenbean Learning, Toy Color’s products are carefully designed to be safe, vibrant and easy to use, making them ideal for young artists. Whether it’s superwashable paints or eco-friendly crayons, Toy Color provides the tools children need to explore their creativity while ensuring peace of mind for parents and educators.

Toy Color, a brand under Pasuto Srl, is celebrated for its vibrant art supplies, including superwashable paints, crayons and modeling dough. The brand emphasizes using non-toxic, eco-friendly materials, fostering creativity in children while ensuring ease of use. Their diverse product range is specifically designed for young artists, making Toy Color a preferred choice among parents and educators. Through innovative practices and a commitment to sustainability, Toy Color has achieved a strong global presence, earning recognition and numerous industry awards.

History

Pasuto Srl, an Italian family company founded by Elia Pasuto in 1953 near Venice, began as a producer of stationery items. In 1975, the company expanded its production to include tempera, glue and watercolours, utilising a unique and patented drying process that set their products apart from competitors. This innovation marked the beginning of their journey into the art supplies market.

In 1993, the Toy Color brand was officially launched, focusing on recreational art supplies for children and hobbyists, including watercolours, tempera and markers. The brand quickly gained recognition for its commitment to quality and safety, becoming a staple in children’s creative activities.

As the company grew, a new production facility was established in Massanzago, Padua, in 2003. This expansion allowed Pasuto Srl to continue innovating, leading to the introduction of modelling paste in 2005 and the world’s first ecological watercolour palette in 2018. The company’s dedication to sustainability and innovation culminated in the creation of the Kreable line in 2022, offering a wide range of art products for various materials. Pasuto Srl’s ongoing commitment to quality was further recognized with the UNI EN ISO 9001:2015 certification in 2023, cementing its position as a leader in the industry.

Product Range

Toy Color offers an extensive selection of art supplies designed to meet the creative needs of children. Each product is crafted with attention to quality and usability, ensuring that young artists have the tools they need to explore and express their creativity. Below is a detailed list of the various products available under the Toy Color brand, each tailored to specific artistic activities:

• Superwashable finger paints: ideal for young children, these paints are vibrant and easy to clean.
• Watercolours: available in a variety of vivid shades, offering smooth application for artistic projects.
• Colouring pencils: soft, durable, and perfect for detailed work and colouring.
• Wax crayons: brightly coloured and sturdy, designed for easy handling by small hands.
• Modelling dough: versatile and safe, great for creative sculpting and tactile exploration.
• Textile paints: specialized paints for fabric art, allowing for creative expression on clothing and other textiles.
• Glitter: adds a touch of sparkle and excitement to any art project, enhancing creativity and visual appeal.

Quality & Sustainability

Toy Color upholds a rigorous standard of quality and sustainability in every product they create. Proudly manufactured in Italy, near Venice, their products are crafted with a focus on safety and environmental responsibility. All items undergo thorough dermatological testing, ensuring they are safe for children, especially those involving direct hand contact. The CE marking guarantees compliance with European safety standards, further reinforcing their commitment to consumer safety.

One of Toy Color’s standout features is their super washable tempera paints. These paints require less detergent and energy for cleaning, thereby reducing their environmental footprint. This innovation not only benefits the environment but also aligns with the needs of parents and educators who seek practical and safe art supplies.

Toy Color is also ISO 9001:2015 certified, a testament to their adherence to internationally recognized management and quality standards. This certification ensures that every aspect of their production process meets the highest standards of quality control.

In addition to their focus on safety, Toy Color is committed to using selected raw materials that are free from harmful substances. All products are gluten-free, providing peace of mind to parents and teachers, especially for children with sensitivities. Toy Color has developed formulations that are free from titanium dioxide and formaldehyde, substances commonly found in other art supplies even though it may pose potential health risks.

By integrating these practices into their operations, Toy Color not only produces high-quality, safe art supplies but also actively contributes to environmental preservation. This commitment to sustainability and quality is at the core of their values, guiding their daily operations and shaping their future initiatives.

Global Presence & Brand Recognition

Toy Color’s dedication to producing safe and innovative art supplies has earned the brand numerous awards and a strong global reputation. With over 70 years of history spanning three generations, Toy Color has established a presence in more than 40 countries. Parents, educators, and children around the world trust their products for consistent quality and safety. This recognition highlights Toy Color’s role as a leading brand in the children’s art supplies industry, solidifying their position on the international stage.

FAQs

Are Toy Color Products Safe For Children?

Absolutely. Toy Color prioritizes safety in every product, using non-toxic materials that meet strict European safety standards. Products involving direct skin contact are dermatologically tested, ensuring they are safe for regular use by children.

Are Toy Color Paints Easy To Clean?

Yes, Toy Color’s tempera paints are designed to be super washable. They can be easily cleaned off skin and most fabrics with minimal detergent, reducing the need for harsh chemicals and making them convenient for both parents and teachers.

Where Are Toy Color Products Made?

Toy Color products are proudly manufactured in Italy, near Venice. The company ensures that all production adheres to the highest quality standards, reflecting the rich tradition of Italian craftsmanship.

Are Toy Color Products Suitable For Children With Allergies?

Yes, Toy Color products are formulated to be gluten-free, providing peace of mind for parents of children with gluten sensitivities. Additionally, Toy Color avoids using titanium dioxide and formaldehyde in their formulations, further reducing potential allergens and irritants.

Can Toy Color Products Be Used In Schools?

Definitely. Toy Color has developed a specific range of products tailored for educational settings. These items are created with input from educators and have been used in schools for over 30 years, ensuring they meet the practical needs of both teachers and students. The products are designed to be safe, durable, and effective for classroom use.

Where Can I Buy Toy Color Products?

Toy Color products are available for purchase here at Greenbean Learning, an online store specialising in educational toys and art supplies. You can easily browse our range of Toy Color products.