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Masterkidz is a globally recognized toy brand that focuses on stimulating, exciting, and nourishing children’s development with the finest screen-free toys and educational resources. By encouraging imaginative play and interaction with family and friends, Masterkidz crafts high-quality, eco-friendly wooden toys that offer enriching, screen-free experiences for children worldwide.

Masterkidz is an internationally respected brand that shines in the crowded market of children’s educational toys. With a steadfast focus on educational toys, classroom furniture, and storage solutions, Masterkidz operates under the inspiring tagline “learning is fun.” Their mission is simple yet profound: to inspire creativity, foster learning, and ensure that playtime is both fun and meaningful.

Passionate about the concept of learning through play, Masterkidz offers a wide range of exciting and thought-provoking products. These stimulating, rewarding, and age-appropriate toys make Masterkidz a trusted name among parents and educators.


Founded with a vision to provide safe, educational, and eco-friendly toys, Masterkidz has grown from a passionate startup to a globally recognized brand. Since 2013, they have been committed to developing unique and innovative products that embody their educational philosophy. One of their most notable achievements is the launch of the patented STEM Wall in 2016, a product born from four years of rigorous debate, research, and development. This magical wall integrates the core principles of STEM (Science, Technology, Engineering, Math) into engaging, project-based activities, sparking curiosity and creativity in children.

The STEM Wall’s success is evident, with over 5,000 learning centers worldwide adopting this innovative tool. Masterkidz’s range continues to expand, focusing on Montessori educational toys for children from infancy to 12 years old. By 2021, their reach extended to over 40 countries, solidifying their position as a beloved and trusted name in educational play.

Product Range

Masterkidz ensures that each toy is crafted with a perfect blend of education and fun, making sure that children can learn while they play, nurturing their development in an enjoyable and effective way. Their extensive selection of toys include:

  • Building blocks: these wooden blocks are designed to spark creativity and improve spatial skills.
  • STEM toys: interactive and engaging, these toys introduce children to essential principles in science, technology, engineering, and mathematics.
  • Art & craft kits: equipped with various tools and materials, these kits encourage artistic creativity and develop fine motor skills.
  • Sensory toys: specifically designed to stimulate the senses, these toys help in cognitive development and sensory exploration.
  • Educational puzzles: these engaging puzzles foster problem-solving skills and enhance critical thinking abilities.

Quality & Sustainability

At the core of Masterkidz’s operations are quality and sustainability. The brand is dedicated to using eco-friendly materials such as sustainably sourced wood and non-toxic paints. This commitment ensures the safety of children using their toys and demonstrates a strong dedication to environmental protection. Masterkidz toys are built to last, promoting reuse and reducing the overall environmental footprint.

Driven by a philosophy of constant innovation and improvement, Masterkidz’s design and automated production facilities in China and Indonesia produce outstanding products at affordable prices. This dedication to quality and sustainability has attracted collaborations with some of the world’s biggest brands, including Melissa & Doug, Little Tikes, MGA, Mattel and Belnick.

Masterkidz’s love for the planet is evident in their approach to toy creation. They make optimal use of natural resources and prioritize environmental protection. All Masterkidz toys are eco-friendly, crafted by skilled artisans using materials like European beech, Canadian wood, water-based paints, ozone-friendly E-zero glue, and recycled packaging materials. They have also developed a range of 100% natural wooden toys made solely from sustainable European beech, free from paint and other materials.

Masterkidz adheres to the highest ethical standards, ensuring that every toy meets all current international safety regulations, including EU standards. This rigorous testing guarantees that children can play safely with Masterkidz toys, no matter where they are sold, reflecting the brand’s commitment to creating products with the same care and concern as if they were for their own children.

Global Presence & Brand Recognition

Masterkidz toys are cherished by children and educators across numerous countries, thanks to strong partnerships with schools and retailers worldwide. This widespread availability speaks volumes about the brand’s reputation and commitment.

Their exceptional work has not gone unnoticed. Masterkidz has earned several prestigious awards, including Best Educational Toy, Eco-Friendly Toy of the Year and Innovation in Toy Design.


What Makes Masterkidz Toys Different From Other Brands?

Masterkidz toys are distinguished by their high-quality, eco-friendly materials and their focus on educational value. Each toy is designed to support a child’s development in a fun and engaging way.

Are Masterkidz Toys Safe For Young Children?

Yes, safety is a top priority for Masterkidz. Their toys are made from non-toxic materials and undergo rigorous testing to ensure they meet international safety standards.

How Does Masterkidz Support Sustainability?

Masterkidz uses sustainably sourced wood, non-toxic paints, and recyclable packaging. They are committed to reducing their environmental impact and promoting a culture of sustainability.

What Age Groups Are Masterkidz Toys Suitable For?

Masterkidz offers toys suitable for a wide range of ages, from infants to early school-age children. Each product includes age recommendations to help parents choose the right toys for their children.

How Do Masterkidz Toys Support Educational Development?

Masterkidz toys are designed to foster various aspects of development, including creativity, critical thinking, fine motor skills, and cognitive growth. Their product range includes building blocks, STEM toys, art & craft kits, sensory toys, and educational puzzles.

Can Masterkidz Toys Be Used In Educational Settings?

Absolutely. Masterkidz toys are widely used in educational settings, including preschools and learning centers, thanks to their focus on educational value and durable design. Their patented STEM Wall, in particular, is a popular choice in classrooms around the world.

Are Masterkidz Toys Available In South Africa?

Yes, Masterkidz toys are available in South Africa through Greenbean Learning, an online toy store that offers a wide range of Masterkidz products.


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